Platform Papers > Issue 12: Film in the Age of Digital Distribution

Film in the Age of Digital Distribution:
The Challenge for Australian Content

by Richard Harris

Read the first three pages (PDF).

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Paperback. $13.95 rrp. Publication April 2007

ISBN 978 0 9802802 0 3, Series ISSN 1449-583-X

Many ambitious predictions have been made about the impact of the internet, and the investment of media moguls suggests something profound is taking place. But how much is real and how much is hype? How much of a threat does it pose for conventional media forms? And most importantly, where will Australian content be in this new landscape? 

Richard Harris attempts to navigate new media trends and global developments. He finds that while the internet offers great opportunity for independent filmmakers, Australia must change its business model. So far the industry has managed to survive in a system in which required pre-selling of movies and TV programs has ensured profit only for the distributors. The shift to interactive digital technologies, ready to entertain us anytime, anywhere and with any device, is dismantling the whole structure. Harris calls for a review to re-examine the entire chain of production, from development to exhibition, and the place of commercial and public ownership within it.

RICHARD HARRIS is executive Director of the Australian Screen Directors’ Association and project manager of the Australian Screen Council. In 2003 he was convenor of the Australian Coalition for Cultural Diversity, formed to deal with trade issues during the US Trade Agreement negotiations.

This issue also includes responses to Lyndon Terracini.

Platform Papers invites considered responses to Richard Harris for publication in the July edition.